Shopping Feed Optimisation

Maximise Your Campaigns

Google Shopping Experts

Sustainable performance on Google Shopping requires customising the Google Merchant Center feed and ensuring that each SKU is fully optimised according to the target customers looking for that item. This maximises your performance on Google Shopping, decreases your cost per click and results in increased profit.


Feed Management

  • Submit the Google Merchant Feed daily, up to 24x per day if necessary
  • Create a product thesaurus for all SKUs to optimise colour, product type, and inferred attributes
  • Combine customer intent-based keyword searches to match products with shoppers’ buying signals
  • Use Custom Labels for more agile campaign management

Schedule Your Google Shopping Evaluation

Identify Areas for Growth within Your Shopping Campaign