Paid Search Management

Your Customised PPC Channel Strategy

We execute a custom PPC channel strategy specifically for your business’s unique KPIs covering text, display, and social advertising. We have created unique internal systems and processes for retailers.

 

Achieve Sustainable Growth

Google Shopping

Ad Copy + Keyword Analysis

Audience Targeting

Display Network

Google Shopping

  • Bid & performance optimization
  • Segmenting & perfecting visibility for branded and non-branded traffic
  • Feed management & expert advice

Programmatic Ad Copy Adjustments

  • A/B testing ad copy to optimize CTR + Conversion Rate
  • Identify and add new, effective keywords on a daily, weekly, & monthly basis
  • Filter out negative keywords continuously
  • Weight your ad budget towards the most effective campaigns & keywords
  • Implement ad extensions for locations, calls, consumer ratings, and seller ratings

Audience Targeting

  • Utilize existing marketing lists for Search Ads & Dynamic Search Ads
  • Create an audience pool to retarget
  • Evaluate performance at audience-level
  • Increase visibility for high-value user & behavioral segments

Display Network

  • Programmatic retargeting using video content
  • Google Dynamic Remarketing
  • Facebook Dynamic Ads retargeting
  • Targeted Google Display Network placements against high-value audiences

Schedule Your Paid Search Evaluation

Audit Your Current Adwords Campaign To Identify Areas for Growth