Google Shopping Management

We Build, Optimise & Manage Your Google Shopping Ads To Maximise Conversions

Google Shopping Experts

Sustainable performance on Google Shopping requires customising the Google Merchant Center feed in combination with activating ad visibility levers in AdWords. By treating each SKU as an individual line of business, retailers can maximise performance and profit.

  • Bid & Performance Optimization
  • Audience Targeting
  • Feed Management

Achieve Growth with Your Account

Bid & Performance Management

Audience Targeting

Feed Management

Bid & Performance Optimisation

  • Allocate budget to the most profitable campaigns & SKU segments
  • Advanced marketing strategy that incorporates programmatic bidding, budget pacing, search term harvesting, and negative keyword grouping.
  • Scale ad visibility via day-parting, geo-targeting, and device-level modifications
  • Facilitate the integration of google reviews into Shopping campaigns

Audience Targeting

  • Implement product-level Google Dynamic Remarketing Ads
  • Install remarketing tags on client site to collect site visitor data
  • Create an audience pool to retarget via Facebook Dynamic Ads

Feed Management

  • Submit the Google Merchant Feed daily, hourly if necessary
  • Create a product thesaurus for all SKUs to optimise colour, product type, and inferred attributes
  • Combine customer intent-based keyword searches to match products with shoppers’ buying signals
  • Use Custom Labels for more agile campaign management

Schedule Your Google Shopping Evaluation

Contact Us Today And We’ll Identify Areas for Growth within Your Shopping Campaign