Enhance your Ecommerce Strategy with Facebook
Facebook offers retailers a huge market opportunity to reach their target consumers — it can be used throughout all stages of the e-commerce conversion funnel.
Many brands still find it hard to know how to allocate budgets, apply resources, and roll out a full-funnel strategy that takes advantage of the opportunities offered by Facebook advertising.
Our Facebook experts work with you to understand your business goals and past results. They then create and manage an effective Facebook advertising campaign that delivers results for your business.
Achieve Growth with Your Account
Grow your market share by reaching new audiences
Boost the number of new site visitors, email signups, and first-time purchasers
Convert browsers and single purchasers into repeat buyers
Driving up Customer Life Time Value (CLTV) and customer loyalty
Launching Your Tailored Strategy
A dedicated Facebook marketing team handles everyday use and long-term planning for your account
We begin with a thorough process to get a more in-depth understanding of your company’s background, business objectives, target audience, competitive aspects, style preferences, budget, and site traffic for an initial social strategy
We audit your existing creative strategy and Facebook ad campaigns to get an idea of your trend performance over time
We provide a custom Performance Social Launch Deck with budget assignments, recommendations for your approach, and key performance indicators (KPIs) per the business objectives identified by you.
Growing Your Audience Size & Profitability
Complete setup of the Facebook Pixel on your e-commerce site
Continuous addition of your marketing lists into Facebook for audience targetting
Through the use of Facebook Insights, Google Ad Planner, and other third-party tools we gain an in-depth understanding of your current audience. From this data, we further segment dimensions to create specific groups of new potential customers
Based on your CRM, Pixel Data, past ad campaigns and website traffic, we can create lookalike audiences. This allows us to expand our target audience with a cheaper cost per acquisition.
Retarget and gain new customers by targeting webiste visitors who have either abondoned their cart or been active on your site in the past 7-30 days
Re-engage past customers with loyalty-based offers that prompt repeat purchases
Daily Account Management
Continuous ad creation and optimisation in line with your unique promotions, goals, and KPIs
Clear Reporting structure to allow you to quickly understand how ads are achieving set goal
Weekly reporting broken down into ad set, campaign, and business objective level. Clearly see campaigns successes and trends
We A/B test all ad copy in order to identify which ads are the most effective for each audience and product.
Ensure that your non-social promotions are in line with your promotional calendar, social messaging and engagement
We automate your product feed from your website with Facebook, maximising the effect of Dynamic Ad targeting opportunities
Ongoing Advice To Maximise Your Social Strategy
Schedule Your Facebook Evaluation
Identify Areas for Growth Within Your Facebook Campaigns